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This paper aims to investigate how the abstract marketing concept of brand heritage is operationalized through visual elements on social media.

A mixed-methods approach combines interviews with marketing experts, a focus group with specialized academics, an open coding of Instagram images and the systematic coding of 800 images of eight champagne brands (company-generated content).

The study identifies 20 brand heritage codes (e.g. groupings of brand heritage visual cues with homogenous meanings). These codes are combined in three different factors (brand symbols, product legacy and consumption rituals) that discriminate between brands.

The paper offers a description of what brand heritage looks like in practice. This visual operationalization of brand heritage is based on a single category, a limitation that further research can address. The results also contribute to research on visual brand identity and provide practical insights for the management of brand heritage at the product brand level.

This paper bridges the gap between the strategic management of brand heritage as a resource and the way it is concretely made available to the consumers.

Pervasive mobile games (PMG) expand the game context into the real world, spatially, temporally and socially. The most prominent example to date is Pokémon Go (PGo), which in the first 12 months of its launch achieved over 800 million downloads and huge revenues for Pokémon, its majority owner Nintendo, and its developer Niantic. Like many mobile apps and innovative services, PGo's revenue structure requires continual usage (through in-app purchases and sponsorships) as it is free to download. Thus, as many players discontinued after initial adoption, substantial drops in Nintendo's share price occurred alongside the damage to brand equity. Such a case highlights the need to extend scholarship beyond traditional ‘adoption’ and begin to truly illustrate and explain the consumer behaviour phenomenon of ‘discontinuance’, particularly in the emerging and lucrative domain of PMGs.

Like many emerging marketing channels before it, large-scale discontinuance of PGo occurred and still remains unexplained in the academic literature. Herein, we address this shortcoming through a consumer case study methodology analysing a variety of data sources pertaining to PGo in Australia.

The development of the P2D_PMG model provides a new conceptual framework to illustrate the distinct forms discontinuance manifests in, for the first time. Scholarly rigour of the P2D_PMGs is achieved through validating and extending Soliman and Rinta-Kahila's (2020) framework for ‘discontinuance’ through its five forms. These forms are revealed as access and on-boarding (rejection), disconfirmation and hedonic adaptation (regressive discontinuance), technological, social, third parties, and personal issues (quitting), re-occurrences of hedonic adaptation (temporary), and alternatives and iterations (replacement).

Conceptual contributions are made in developing a model to explain what drives PMG discontinuance and when it occurs. This is particularly crucial for products with revenue structures built on continual usage, instead of initial adoption. In deriving data from actual players and aggregate user behaviour over an extended time period, the innovative case study methodology validates new discontinuance research in a manner other methods cannot. Managerial implications highlight the importance of CX, alpha/beta testing, promotion and research, gameplay design and collaboration/community engagement.

Using social relations theory, we argue that entrepreneurship ecosystems must also include relationships such as market pricing, equality matching, authority ranking and communal sharing to be successful and thrive.

We theorize using Fiske’s typology that a successful entrepreneurial system must have certain characteristics to be successful.

In doing so, we suggest an alternative perspective of the role of exchange relationships in ecosystems which considers both the geographic context and social relationships as equally important ecosystem components. Our contributions include (1) exposing social processes as the explanatory mechanism for exchanges instead of solely market forces, (2) illustrating the role of regional cultural differences in exchanges and (3) emphasizing how entrepreneurs can better realize ecosystem benefits through understanding the methods of exchange in these ecosystems.

Social relationships include a wide variety of different types of resources and exchange mechanisms, so by their inclusion into the entrepreneurship ecosystem literature, a more complete view of ecosystems is possible.

A considerable portion of Dr. G. S. BUCHANAN'S report on the work of the Inspectors of Foods of the Local Government Board during the year 1908–09 deals with work carried out in special relation to the Public Health (Regulations as to Food) Act, 1907. A large amount of the meat consumed in this country is imported from the continent of Europe, the United States, and the colonies, and it may almost be said that the fact of our having to rely on the foreign producer for so much of our meat supply accounts for some of it being derived from diseased animals, or being in other ways unwholesome, or bearing evidence of having been prepared under conditions in which the needful sanitary precautions have not been taken.

Sixty‐two samples of medicines and drugs taken from supplies for the Colonies were examined as to conformity with the specification. Four samples of foods were also submitted as to their purity and suitability for export to hot climates.

Numerous problems have arisen in the application of freezing methods to the various types of food products. One problem is concerned with the determination of the direct effects of low temperatures upon the food itself and another problem is to determine the effects of low temperatures upon other factors which may in turn affect the quality of the food. We are especially interested in knowing the exact effects of freezing and other low temperatures upon the micro‐organisms associated with foods. Bacteria constitute the most significant group of micro‐organisms affecting the sanitation and keeping qualities of foods. Those bringing about the decomposition of food products, while they are many and vary greatly, depending upon the nature of the food, are chiefly organisms from the air, water and soil. The types of bacteria found in foods vary greatly in their action on the food and also in reaction or response to varying temperature conditions. The action of micro‐organisms on foods of high carbohydrate content results in fermentations, while the action of the micro‐organisms on foods of high protein content will result, chiefly, in putrefactive changes. The former type of change usually occurs at a more rapid rate, when conditions are favourable, but the latter change usually results in a more undesirable condition of the food. While certain types of bacteria grow best at temperatures well above human body temperatures and others even as low as the freezing point of water, a large majority of those found in foods and the ones normally responsible for the detrimental changes in foods, are active only between 50° and 100° F. It is this latter group which is most implicated in food spoilage and it is significant that this group will be most effectively suppressed by low temperatures. Bacteria are much less affected by low than by high temperatures. Cold alone does not kill most types of bacteria, but slows down their activities to such an extent that they multiply very slowly, if at all. Many bacteria will die off, however, when held at a temperature below that which permits growth and reproduction. Bacteria, generally speaking, will be more easily killed when frozen in pure water than when frozen in foods containing albuminous matter and fats. There are a few bacteria of the cold‐loving type, which may actually multiply and cause slow decomposition at temperatures of 0° C. or less, if substances in solution are present to depress the crystallising point of water. Cold not only retards the growth of bacteria by the direct physiological effect of slowing down the rate of metabolism, but also depresses bacterial activity through its effect on their water and food supplies. Bacteria cannot grow and multiply in a completely frozen or crystallised medium, since they are by nature aquatic and are unable to carry on their normal activities except in a liquid medium. There is no evidence that bacteria maintain a body temperature which would make water available from a completely frozen medium. Bacteria may only utilise food when it is in soluble form, and thus capable of diffusion through their semipermeable cell membranes. When the temperature is sufficiently low to cause the crystallisation of most of the water, the remaining constituents become relatively more concentrated and this will further suppress the activity of the bacterial cells by affecting their osmotic pressures. These effects are very similar to those of partial desiccation or drying. In the course of experimentation some very striking examples of bacterial resistance to low temperatures have been reported. Lactobacillus and aerobacter have been reported to survive in peas stored at −10° C. for two years; whilst bacteria of the genus Pseudomonas were reported to increase in numbers when stored at −4° C. In general it may be said that practically all pathogenic bacteria likely to be found in foods will die off rather rapidly at low temperatures. However, this should not be interpreted to mean that infected foods can be made safe by low temperatures alone. Among the disease producing bacteria transmitted through foods, those of special significance include the organisms and toxins of botulism, typhoid fever, the several organisms of food poisoning called ptomaine poisoning, belonging to the Salmonella group (Salmonella enteritidis, etc.), and various organisms causing infections of the general nature of dysenteries or summer complaints of infants and adults. Frozen foods present no greater threat of botulism than foods preserved by other methods, yet it has been shown that Clostridium botulinum spores may survive freezing at −16° C. for as long as 14 months. The vegetables when thawed become toxic in from three to six days. Experiments have shown that Clostridium botulinum in foods preserved by “quick freezing” and subsequent storage at temperatures below 10° C., show no toxin production for at least 30 days. The lower the temperature of storage the greater the protection against botulism. All foods in which Clostridium botulinum might be present, and which have not been thoroughly heated, should be refrigerated at or near the freezing point. All foods which may harbour the botulism organisms or toxins should be selected with special care, before they are frozen, and care should be taken to see that they are kept frozen until used by the customer. Frozen vegetables should be used immediately after thawing. Thawing and refreezing is always objectionable since such a practice leads to loss of quality, and since bacterial growth and activity may occur during the period of thawing. While the typhoid organisms (Eberthella typhosa) shows considerable variation in resistance to low temperatures, it has been shown that about 99 per cent. will be killed immediately by freezing. Temperatures below freezing apparently have little more effect than the freezing point temperature. Small numbers of the Salmonella and similar organisms of the food poisoning groups may survive in frozen foods for periods of several weeks. It has been shown, however, that no significant growth of activity of these organisms will occur if the foods are refrigerated at 5° C. (41° F.) or less. Moulds and yeasts are of relatively little importance in frozen foods, both from the standpoint of sanitation and food spoilage. While low temperatures will materially retard the rate of enzymatic changes within food products, there is evidence that such changes continue to take place in frozen foods, even considerably below the freezing point. These changes probably account, in part, for the fact that frozen foods once thawed, will decompose more rapidly than foods which have not been frozen.

At the invitation of Miss Olga Nethersole, founder and honorary organiser of the People's League of Health, a number of medical and science councillors and official members of the League met at luncheon at Claridge's Hotel, London, on October 18th, to welcome the members of the newly appointed Veterinary Council. The speeches which followed dealt with the campaign of the League for a safe milk supply, and the part which veterinary science, in conjunction with the other interested professions, might play in attaining the desired end.—Prof. T. J. Mackie, D.P.H., of the Department of Bacteriology, Edinburgh University, said that the formation of the new Veterinary Council was a significant event in the history of the League. It emphasised the absolute necessity of enlisting the co‐operation of the veterinary profession in the campaign for human health. If we were to guard our own health we must pay due respect to the health of our domestic animals, and particularly those from which we received our essential foods, such as milk. It was common knowledge to both the medical and the veterinary profession that our milk supplies, collectively speaking, were not safe, and that, in fact, they might carry a constant menace to the public health. Milk‐borne tuberculosis dominated the whole question of our milk supplies. It must be remembered, however, that tuberculosis was only one of the milk‐borne infections. There were others such as diphtheria, enteric fever, scarlet fever, and undulant fever. Yet there was distinct apathy, and sometimes antipathy, to the simple measures that would regulate this state of affairs. The League were to be congratulated on having performed a valuable public service in their critical survey of the question of bovine tuberculosis, and bringing out in fair relief the essential facts in regard to tuberculosis of animal origin in human beings. Some of the facts in the report could not be too often and strongly repeated. In England and Wales, for instance, it had been shown that every year the bovine type of tuberculosis bacillus caused at least 4,000 new cases of human tuberculosis and at least 2,000 deaths. And seven per cent. of the ordinary samples of vended milk contained this organism. He could speak feelingly, for in Scotland they had rather more than their share of tuberculosis of the bovine type in the human subject. When one reflected on all that had been done in various ways for the improvement of public health, it seemed almost incredible that food was being sold daily with a seven per cent. and sometimes a 14 per cent. chance of it containing a germ capable of producing a crippling or even fatal disease without any warning to the public. If tuberculosis were not an insidious disease, but an explosive epidemic, even if its incidence were not so high, these conditions would not have been tolerated so long as they had been. The veterinary profession recommended the eradication of disease from herds as the fundamental remedy. It was the fundamental remedy, but even the highest grade tubercle‐free milk might carry a very dangerous infection, and, in any case, he did not think the objects which the veterinary profession had at heart, and with which he sympathised, and compulsory or universal pasteurisation on the other hand, were mutually exclusive. He did not see that pasteurisation would set back the clock of progress against the eradication of tuberculosis in the herds. The problem was an urgent one. The eradication of the disease from dairy cattle must proceed slowly and against difficult obstacles, and they could not wait. It was estimated that, if the eradication of tuberculosis were continued at the present rate in this country, it would be 400 years before we reached the stage that had been reached in America. Even if it were expedited, it must remain a relatively slow process. He could not understand those individuals who were content to tolerate the continuance of bovine tuberculosis in the human being in the hope that some day a raw tubercle‐free milk might be universal. Our agricultural and public health organisations were doing the people an injustice in their tacit sanction of the ordinary raw market milk. If they were not prepared to countenance compulsory pasteurisation, at least in the large communities, the only alternative was an official designation of that milk, which would make it clear to the public that it was not free from potential danger. He sometimes wondered what would be the effect of such an official designation if there were displayed in the retail milk shops an official notice stating to the public that such milk was not free from diseases dangerous to human subjects, and that they were warned not to use it without previous sterilisation. He was sure that if that were done the problem would very soon solve itself. Some Local Authorities were pressing hard for powers of compulsory pasteurisation. He thought the League might very well carry on the campaign by educating public opinion and influencing Parliament to that end. If the Government Departments were not willing to move in the matter and take action, then the public must be informed in the clearest possible terms what the position was. The League, in tackling the milk problem by its own methods, had a magnificent opportunity of making a great contribution to the important cause for which it stood.—Professor J. Basil Buxton, of the Institute of Animal Pathology at Cambridge University, said that pasteurisation could not by any means dispense with the necessity for clean milk. They must produce clean milk, however much or however little they might cook it or otherwise treat it afterwards.—Professor Gaiger, President of the Royal College of Veterinary Surgeons, said that they had an enormous job in front of them if they were going to make our milk free from the germ of bovine tuberculosis.—Sir Leonard Hill said that if we could get the people on the right diet we should enormously diminish the amount of disease. Of all the foods milk was one of the most important, and we ought to make the supply safe. Pasteurisation should be made compulsory at once.—Major D. S. Rabagliati, Chief Veterinary Inspector to the County Council of the West Riding of Yorkshire, told the gathering of the important work carried out by his Local Authority, who were the pioneers in the veterinary inspection of cows. He maintained that even if there were compulsory pasteurisation that was no reason why they should not have a clean supply of milk.

Forty‐six milks were submitted for analysis. Five of these were reported against for added water or fat deficiency. The leaky churn appeared on the scene in one case, but this did not save the vendor from fine and costs amounting to over thirteen pounds.

The British Analytical Control is established to protect manufacturers and importers of food and other products against the unfair competition arising from the sale of imitations and of inferior and adulterated articles, and to protect the health and the interests of the public by directing attention to those products which are pure, genuine, and of good quality.